About Local Snow

Who Built This

I'm a ski instructor. I've worked across different continents, resort cultures, and business models. That perspective showed me a clear opportunity: improve how clients, instructors, and schools find each other and work together.

Industry Economics

Ski schools and booking platforms are important parts of snowsports. The challenge is that compensation models vary a lot, and in some markets instructors receive a much smaller share of lesson revenue than clients expect.

In some setups, lessons are priced per student while instructor pay stays flat. For example, a group of 6 paying €60/hour each is €360/hour total, while the instructor might still earn around €25/hour. That gap is one reason many instructors look for additional ways to build sustainable income.

Some booking platforms also add 15-20% commissions and software fees for basic tools like calendars and pricing. Local Snow offers a simpler option: visibility and direct contact without platform commissions on lessons.

The Visibility Gap

In many booking journeys, clients see the school brand first and the instructor details later. But lessons depend on trust and safety, especially with children. Clients should be able to review credentials and choose with full information.

Transparent instructor profiles help everyone: clients choose confidently, instructors build reputation, and schools can showcase the quality of their teams.

Risk vs. Reward

Being a ski instructor comes with real risks. Physical injury, liability exposure, unpredictable income, seasonal uncertainty. We take on all of that, and yet most of us can't make a comfortable living from it. That's not sustainable, and it's not fair.

Instructors need tools that help them manage their business, own their client relationships, and earn what they're worth—without sacrificing half their income to middlemen.

What Local Snow Is

Local Snow is a curated directory where instructors and schools can list profiles and clients can discover them directly. Think Yellow Pages for snowsports: searchable, transparent, and built for local discovery. No commissions on lessons. No subscription fees. Completely free.

Local Snow is built for both independents and schools. Schools can join, publish their profile, present their instructor team, and receive direct enquiries. Independent instructors can do the same through their own profile. The goal is better discovery and fairer access for everyone.

This isn't independents versus schools. It's one shared directory that helps schools, instructors, and clients connect more efficiently.

The Verification Process

I manually review every instructor who applies for verification. I check certifications, qualifications, and professional credentials. The badge doesn't mean someone is the best instructor in the world—it confirms they're legitimate, qualified, and take their work seriously.

Clients deserve to know who they're working with. Instructors deserve to be recognized for their qualifications. That's what verification is for.

Why Spain First

I've worked here. I know the resorts, the instructors, the local dynamics. Starting focused made more sense than trying to build a worldwide directory on day one. If this works in Spain and helps instructors make a better living while giving clients better access to great instruction, maybe it expands. If not, at least I tried.

The Goal

I want independent instructors, school-affiliated instructors, and schools to have affordable tools and clear visibility. I want clients to connect with the right professional or team. I want the snowsports industry to support sustainable careers and high-quality instruction.

This isn't about building a hype startup. It's about improving a system many people in this industry depend on. If Local Snow helps instructors and schools get discovered more fairly, and helps clients find better instruction, it's doing its job.

Get in Touch

If you're an instructor or school owner/admin, create a profile here. If you have feedback or questions, email me at [email protected].

That's it. No manifesto, no corporate mission statement. Just trying to do better.